My wife and I don't watch many TV shows but it's usually on as background white noise. I noticed several years ago that the insurance companies really ramped up TV advertising....kind of reminded me of the TV advertising during the long distance telephone company wars during the 1980's. I assumed the insurance TV commercials would fade away but there's simply no end. And, the themes are increasingly goofy.
I suppose insurance is an exceptionally lucrative business that's attracted a lot of competition....but these nutty commercials make it easy to power off the TV.