We live in a free market system where you put your best foot forward and the market decides who will thrive and who will not. There are a variety of choices and price points for a reason. Asking the more refined section of the supply to aim for the cheaper price to meet all buyers needs is a bit like asking Hyundai, Ford and Mercedes Benz to all sell their products for the same price. Sometimes it's worth paying more for something in your mind because it has added features or a potential to last longer or it is better engineered etc. Look at the overall product and decide for yourself how to spend your money, not how much the other guy needs to sell his product for.When you look at the market for forks for compact tractors Artillian's are as high as 2x the cost by the time you add a backrest.
Wonder if the new owners have any plans for cost reducing the products?