It's really very simple. Here are the negatives of using AV gas in effectively "lawn mowers" (or any non Aviation use);
1. It cost more per gallon
2. The engine really doesn't need the higher octane and doesn't benefit from it based upon how the engine is designed. But it also doesn't hurt anything, either.
Here are the positives;
1. Engine runs cooler which is a plus for any engine other than a diesel in the winter months.
2. Fuel doesn't degrade from the day you buy it.
3. Shelf life is excellent as blended
4. Doesn't need any "stabilizers" or "Anti Rot" blends to counter the ethanol in modern fuel
5. Fuel systems stay much cleaner as does the entire combustion chamber
6. No road taxes on the fuel
7. The "authorities" don't want you to use it for non "approved purposes", which is reason enough for me to use it.
8. The fuel is very stable and predictable, which is why it's used in aircraft.
We used to run AV gas in our street race cars. (Yes, I street raced, but never carelessly or recklessly and we always closed a rural road to race on it to keep the risk much lower. Yes, we were all young and "high Spirited") As the octane level gets above 100, it takes special accommodations of the engine to benefit from and utilize the fuel such as higher compression ratios, etc. When the octane level gets above 110, its really a specialized engine build or the fuel can / will diminish performance.
Why don't more people run this in non Aviation uses? Because of how its sold and where its available and frankly most people don't even think about it as an option.
Ethanol sucks as a fuel and its terrible on fuel system components, not to mention its terrible as a power source fuel. It's better than walking, but if you use it long enough in anything which isn't run on at least a weekly basis, you can almost guarantee that ethanol will leave you walking.......to the repair station...........
Ethanol's best feature is it guarantees my buddy with the small engine repair shop, about 1,000 machines a year with ethanol damage to repair. Amazingly, probably 80% of the 1,000 machines are the same ones if not every year, then every other year. My friend tells them about using non ethanol fuel and everyone is always going to do it, then next year they will be back once again for a new carb or other fuel system work. The best part is many of the customers bring in their mowers in the spring and their snow blowers in the fall, year after year.........
For those who want to go ahead and burn ethanol, the repair shops thank you and frankly, their economic future largely depends upon you continuing the same behavior, which looks like a pretty solid likelihood. The biggest threat to small engine repairs from ethanol are the new series of battery powered tools. Those are very likely to transform the small engine repair and service market over the next 10 years.